Formula SAE is a competition which relies heavily on sponsorships—brand identity and awareness are crucial in establishing relationships with potential sponsors.
The new brand identity for RMIT Racing led to a tenfold increase in sponsorship contribution as well as international recognition of the team’s presence within the competition. These assets have been credited by the Team Leader of RMIT Racing as being a key part of their successful team rebuild and success.
1. Brand Identity, 2. Art Direction, 3. Photography, 4. Copywriting, 5. Animation, 6. Editorial Design, 7. Social Media Content Creation, 8. Web Design