Carolyn Ang

BASEBASE is a fictional lingerie boutique created for a branding exercise. The goal was to design a brand that was minimal, effortless and elegant.The name represents the main ideology—lingerie should simply be the base of a woman’s outfit. The organic water colour forms emphasise the natural and soft curves of a woman’s body.Instructor: Wendy EllertonTasks: Visual Identity, Art Direction, WordmarkPreviousNextmade with Lay Theme