BASE is a fictional lingerie boutique created for a branding exercise. The goal was to design a brand that was minimal, effortless and elegant.
The name represents the main ideology—lingerie should simply be the base of a woman’s outfit. The organic water colour forms emphasise the natural and soft curves of a woman’s body.
Instructor: Wendy Ellerton
Tasks: Visual Identity, Art Direction, Wordmark
made with Lay Theme