Carolyn Ang
About
About
Carolyn Ang
BASE
BASE is a fictional lingerie boutique created for a branding exercise. The goal was to design a brand that was minimal, effortless and elegant.
The name represents the main ideology—lingerie should simply be the base of a woman’s outfit. The organic water colour forms emphasise the natural and soft curves of a woman’s body.
Instructor: Wendy Ellerton
Tasks: Visual Identity, Art Direction, Wordmark
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